The most important thing to know: All ePublishing clients are protected from the DROWN Attack.
Authorize.net's 2016 changes that are rolling live this year will impact sites who use them as a payment processor. The most important thing to know: We've got your back and have plans in p
If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, an
Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.
Your sales reps may be digitally savvy, but are they digitally motivated?
I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about
Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, beca
How well are you using your data to target your audience for trials and how many conversions result from savvy data use?
The question is not whether or not you go mobile with your native ads; it's how you do that successfully.
A good event possesses many strong qualities but what makes it great?
There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the righ
If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device. Now, Google's new ranking algorithm has made Responsive Design a business impe
As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in?
Let's look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.
But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly.
You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer si
Are you an unbeliever? In email marketing, that is . . .
How are publishers using proprietary and 3rd party data to build engagement and revenue?
It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?
In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:
Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform.
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's p
A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.
The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your au
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning.
For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue.
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflo
Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements w
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, b
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social communit
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It
There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let
There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.
No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here's how to make digital-first publishing work for you
Content Marketing is effective for increasing site traffic, building your sales funnel, building brand awareness, and educating customers about your product. But it can backfire, quickly i
SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life.
How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?
If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strate
We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it
Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten.
User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.
If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely sellin