Blog | ePublishing

Progressive Publishing

Progressive Publishing creates and distributes industry-focused magazines, email newsletters and podcasts for dairy, beef and forage producers throughout the U.S. and Canada.

Spokane Business Journal

The Journal of Business is an independent business newspaper that covers news primarily in the greater metropolitan area that includes Spokane, Wash., and Coeur d’Alene, Idaho.

BNP Media

Digital-first B2B Media company that creates powerful connections for advertisers and audiences across industries.

Editorial Workflow Design: Core Pillars To Go From Chaos to Clarity

While technology has transformed the way publishers distribute and monetize content, the internal systems guiding editorial work have lagged behind. Modern editorial teams need more than speed — they need clarity, adaptability, and data-aware decision-making. That doesn’t come from just working harder; it comes from working differently.

SEO vs GEO (Generative Engine Optimization)

The Definitive Guide to Dominating Search in the Age of AI

What if your publication became the primary source that AI platforms consistently reference? Welcome to the era of Generative Engine Optimization (GEO) — where the objective is to position your content as the definitive source that AI platforms rely upon.

AI-Powered SEO: How Digital Publishers Can Stay Ahead in Search Rankings

Would you trust an AI to write your next viral article? Whether you like it or not, AI is already shaping the way content is created, optimized, and ranked in search engines.

DeepSeek: The Next AI Giant or a Hidden Threat to Publishing?

The Impact of DeepSeek AI on Publishing, Ethics, and Innovation

Explore DeepSeek's AI revolution shaking up publishing—enhancing efficiency, sparking legal debates, and raising ethical, economic, and privacy concerns.

Subscription-Based Publishing Trends and Opportunities in 2025

[And What You Have To Do About It]

Subscription-based publishing is undergoing a seismic shift, driven by changing consumer behavior, economic pressures, and technological disruption. The global pandemic may have accelerated digital adoption, but 2025 presents new challenges: consumers are growing weary of subscription overload, publishers are scrambling to combat churn, and emerging technologies like AI and blockchain promise both opportunities and risks.

The New Age of Audience Growth - How to Scale Your Reach Without Losing Personalization

Master the art of audience growth with scalable strategies that prioritize personalization. Unlock insights on data-driven tools, AI, and proven success stories.

SEO for Publishers: A Systematic Approach

An SEO strategy for publishers with actionable steps thatto simplify technical optimization, keyword research, and content audits. Create a long-term SEO plan for success.

AI in Publishing [Revolutionizing the Future of Content Creation and Compliance]

Discover how AI is transforming publishing with cutting-edge tools for content creation, personalization, and compliance. Learn about emerging trends, market insights, and practical tips to future-proof your publishing strategy in the $41.2B AI-powered publishing industry by 2033.

Direct to You: Why Newsletters Are Still Publishers' Best-Kept Secret

Newsletters might seem old school—but for savvy publishers, they’re a goldmine

Newsletters are the one platform that cuts through the noise, delivering a direct line to readers without interference. And here’s the kicker: when used strategically, they’re not just a way to keep your audience engaged—they’re one of the most powerful tools for driving loyalty, retention, and revenue. Curious why this “relic” remains an unrivaled asset? Let’s dive into why newsletters might just be the future of publishing in disguise.

How to Supercharge Your Digital Audience [SEO, Social Media, and Personalization Strategies for Publishers]

Picture this: your content strategy no longer feels like a roll of the dice, but instead, a calculated, data-driven machine that consistently pulls in new readers. For professional publishers, this is not just a dream—it’s a reality when you embrace the right tools and tactics. With smart SEO (Search Engine Optimization), a strategic social media presence, and personalization at the forefront, you can turn your content into an audience magnet that doesn’t just attract but retains loyal readers.

The Power of Data-Driven Content

[How To Boost Engagement and Revenue in 2025]

Data-driven content is not just a buzzword; it’s a method that publishers and marketers alike are using to create content that not only resonates with audiences but also drives tangible results.

Why Diversifying Your Revenue Streams is Key to Surviving in Modern Publishing

[Industry Trends and How Diversification Beyond Traditional Ad Models Can Sustain Revenue]

In today’s rapidly evolving digital landscape, publishers must confront a harsh reality: relying solely on traditional advertising revenue is no longer enough. Subscription models, once seen as a cure-all for declining ad revenues, may have reached their peak.

How Unified Tech Stacks Are Transforming Professional Publishing for Good

[And Why It's the Key to Publisher's Next Big Leap]

Is your professional publishing operation falling behind? See how a unified tech stack can transform your workflows, cut costs, and boost audience engagement—act now before your competitors gain the edge!

ePublishing’s New Report Explores the State of AI in the Publishing Industry

To get a better sense of how publishers are managing challenges and opportunities associated with AI, ePublishing asked them.

How Publishers Can Do More with Less – Without Sacrificing Effectiveness

Learn how publishers can streamline operations and boost growth without sacrificing creativity.

Artificial Intelligence for Publishers - Friend or Foe?

Plus 5 Steps to help Publishers with AI

Read about how AI can impact your publishing and how your content may impact AI.

Continuum and Ellington Are Now AI-Powered: Boost Productivity and Visibility

ePublishing’s AI capabilities save time and increase effectiveness for publishing businesses.

Continuum

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

ePublishing helps WholeFoods Magazine increase its online visibility, grow its audience, and drive greater sales.

First-Party Audience Data: To Collect or Not to Collect? That Is the Question

Here's why you should be collecting first-party audience data, how to do it, and how to make that data work for your business.

40 Ways Publishers Can Make More Money Online

When was the last time you found new money on your website? If banner ads are still your dominant income producer online, it is time to make your website work harder for you.

3 New Webinars Launching Soon

New webinars launching in November 2023. Learn about our audience management platform, Multipub and Continuum’s new AI capabilities.

Multipub

3 New Webinars Released

New webinars released for September 2023. Learn about Ellington’s new developments, Multipub’s transaction imports, and going headless/de-coupled with Continuum!

Multipub Simplifies Posting Transactions and Managing Your General Ledger

Learn how to post transactions and manage your general ledger with the robust capabilities of our audience management platform, Multipub.

New Multipub Client Webinar Offers Insight on Transactions & Journal Entries

Learn more about our July webinar, which was developed for current Multipub clients.

Marketing Materials Available for Download

Here, you’ll find downloadable information on our media tech stacks, as well as our individual solutions.

Determine the ROI of Marketing Efforts with Multipub’s Promotions Module

Discover how Multipub's promotions module tracks campaigns managed both in and out of our audience management platform.

New Multipub Client Webinar Offers Tips on System Maintenance & Data Integrity

Learn more about our May webinar, which was developed for current Multipub clients.

Before You Buy: What A Media Company Should Expect from a CMS

What media companies should expect from a CMS platform

New Multipub Client Webinar Discusses Promotion Module

Join us on Wednesday, March 22 at 2:00 PM EST for a Multipub webinar.

New Continuum Client Webinar Offers Insight on Time-Saving Features

Join us on February 22, 2023, at 3:00 PM EST For a Continuum Webinar where we will review new features

New Features Released for Workflow Management Solution, Duet

Today, we’re excited to reveal the new features added to Duet, a print workflow management solution.

New Multipub Client Webinar Offers Insight on 2022 Subscription Numbers

Join us on Thursday, January 26 at 2:00 PM EST for our first session of the year.

New Integrations Released for Moodle, AdPlugg, and ActiveCampaign

ePublishing adds new Moodle, AdPlugg, and ActiveCampaign CMS integrations

Webinar Video: 10 Ways to Use the ePublishing Platform for New Revenue Opportunities

When was the last time you added a new revenue stream to your website? If your CMS offers dozens of ways for publishers to make money online, that should be a regular occurrence.

More than 280,000 WordPress Sites Attacked

In September, 4.6 million attacks were launched against more than 280,000 WordPress websites. According to The Hacker News, sites using the WP Gateway plugin were exposed, “potentially allowing malicious actors to completely take over affected sites.”

7 Strategies to Improve Your Renewal Rate

Lorna Fenimore, our Senior Vice President of Audience, was featured in inPublishing’s subscription special. Every year, their talented team asks experts to weigh in on the challenges facing the industry today. In this edition, they tackled retention.