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Drive Business Results with Structured Data
May 11, 2020
ePublishing has always focused on helping you drive revenue and traffic. There is a key feature which can improve your search engine results you want to be sure to take advantage of — our Structured Data functionality.
Structured Data is a standardized format for providing information about a page and classifying the page content. Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.
The result is typically better SEO rankings, improved voice search, and appearing in more context-related searches as Google benefits from understanding the relevance of your content.
If you are interested in growing your audience even more, please take a look at our knowledge base, and contact your Project Manager — we are always here to help.