Data Visualization: A Key to the Kingdom of Engagement
But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly.
6 Qualities of a Niche Publication Ready to Become an International Brand
You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer si
When Email Marketing Doesn’t Work: 4 Tips For Getting it Right
Are you an unbeliever? In email marketing, that is . . .
5 Ways Publishers are Using Deep Data
How are publishers using proprietary and 3rd party data to build engagement and revenue?
What Digital-First Publishing Means, Right Now
It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?
Instagram: 16 Best Practices for BtoB Publishers, Continued
In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:
Instagram: 16 Best Practices for BtoB Publishers
Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform.
LinkedIn Engagement: 6 Best Practices for BtoB Publishers
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's p
User Management for Editorial Workflow
A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.
Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter
The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your au
7 Keys to a Buyers' Guide that Works
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
How to Keep User Management in Mind for Website Design
As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning.
Revenue in Redesign: Six Features Your New Website Should Have
For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue.
4 Reasons Why Customer Support Can Make or Break Your Publishing Platform
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
5 Key Ingredients to Editorial Efficiency
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflo
7 Signs Your Editorial Workflow Could be Wasting Time
Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements w
Google is on the Move, Favoring Responsive Design
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results
Optimizing the User Experience: 6 Web Design Tips for 2015
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, b
Website Design for a Social Audience
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social communit
Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight
The Four Pillars of Digital-First Publishing
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It
3 Social Platforms for BtoB Publishers to Watch in 2015
There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
Why Data is Important for Your Digital Publishing Strategy
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let
5 Social Publishing Trends for 2015
There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.
Trends in Social Login and Sharing Behavior for Your Strategy in 2015
No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?
5 Reasons Digital-First Delivers Big Gains, Savings
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here's how to make digital-first publishing work for you
Content Marketing: How Much is Too Much?
Content Marketing is effective for increasing site traffic, building your sales funnel, building brand awareness, and educating customers about your product. But it can backfire, quickly i
8 Ways to Boost SEO in 2015
SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.
6 Tips to Make Events Work
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life.
4 Ways to Get Your Staff to Use Social Media -- Without Encouraging Clickbait
How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?
Which Comes First in Audience Engagement: Content Quality or Data?
If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strate
Speed = Conversions: Key Tactics to Optimize Your Shopping Cart
We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it
Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers
Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten.
UGC: 4 Ways to Use Reviews to Boost SEO
User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.
Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven
If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely sellin
Twitter Today: 7 Tips for Improving Your Engagement
With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do
Events: Bringing Your Brand to Life
We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really mean?
BtoB Marketing: Six Tips for Getting It Right
We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources.
7 Qualities to Turn BtoB Shoppers into Loyal Buyers
BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.
Programmatic Ad Buying: Are You Thinking About It?
No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking abo
Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models
Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incent
BYOD: Four Best Practices for Publishers
Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything . . .
Why PCI Compliance is Worth More than its Weight in Gold
Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance.
5 Qualities That Make a Good Reader Experience
Without a good reader experience, we don’t have readers to build relationships with.
Is this Ello or Goodbye?
As a publisher, it’s now part of your job to know about the latest social media networks. That doesn’t mean you need t
The True Meaning of Social Media Engagement
We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement<
Ready to Try Infographics? 6 Steps To Get You Started
Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it&
10 Steps to Monetizing Your BtoB Blog
You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards?
Will Digital Publishers Go Website-Free?
Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no.