SaaS Release: Admin Tool Productivity
A minor SaaS Release for our admin tools to make life easier for your editors, marketers, and customer service representatives, plus more ability to control your newsletter templates.
ePublishing Security Notice - DROWN Attack
The most important thing to know: All ePublishing clients are protected from the DROWN Attack.
Authorize.Net Technical Updates Messages
Authorize.net's 2016 changes that are rolling live this year will impact sites who use them as a payment processor. The most important thing to know: We've got your back and have plans in p
You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?
If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, an
Email Marketing: What is Working for You?
Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.
Is Your Sales Team Digitally Motivated? 4 Ways to Get Started
Your sales reps may be digitally savvy, but are they digitally motivated?
How to Sell Advertising When You’re Launching A New Digital Magazine
I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about
Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes
Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, beca
How Are You Using Your Data?
How well are you using your data to target your audience for trials and how many conversions result from savvy data use?
9 Steps to Optimize Native Ads for Mobile
The question is not whether or not you go mobile with your native ads; it's how you do that successfully.
One Quality that Makes a Good Event, Great
A good event possesses many strong qualities but what makes it great?
5 Tips to Minimize Risk & Maximize Returns From Native Ads
There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the righ
MobileGeddon? Responsive Design Keys Mobile Search PLUS Commerce, Registrations
If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device. Now, Google's new ranking algorithm has made Responsive Design a business impe
Your Content Marketing Snapshot for 2015
As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in?
What Does Revenue Diversity Look Like?
Let's look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.
Data Visualization: A Key to the Kingdom of Engagement
But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly.
6 Qualities of a Niche Publication Ready to Become an International Brand
You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer si
When Email Marketing Doesn’t Work: 4 Tips For Getting it Right
Are you an unbeliever? In email marketing, that is . . .
5 Ways Publishers are Using Deep Data
How are publishers using proprietary and 3rd party data to build engagement and revenue?
What Digital-First Publishing Means, Right Now
It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?
Instagram: 16 Best Practices for BtoB Publishers, Continued
In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:
Instagram: 16 Best Practices for BtoB Publishers
Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform.
LinkedIn Engagement: 6 Best Practices for BtoB Publishers
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's p
User Management for Editorial Workflow
A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.
Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter
The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your au
7 Keys to a Buyers' Guide that Works
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
How to Keep User Management in Mind for Website Design
As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning.
Revenue in Redesign: Six Features Your New Website Should Have
For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue.
4 Reasons Why Customer Support Can Make or Break Your Publishing Platform
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
5 Key Ingredients to Editorial Efficiency
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflo
7 Signs Your Editorial Workflow Could be Wasting Time
Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements w
Google is on the Move, Favoring Responsive Design
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results
Optimizing the User Experience: 6 Web Design Tips for 2015
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, b
Website Design for a Social Audience
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social communit
Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight
The Four Pillars of Digital-First Publishing
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It
3 Social Platforms for BtoB Publishers to Watch in 2015
There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
Why Data is Important for Your Digital Publishing Strategy
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let
5 Social Publishing Trends for 2015
There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.
Trends in Social Login and Sharing Behavior for Your Strategy in 2015
No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?
5 Reasons Digital-First Delivers Big Gains, Savings
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here's how to make digital-first publishing work for you
Content Marketing: How Much is Too Much?
Content Marketing is effective for increasing site traffic, building your sales funnel, building brand awareness, and educating customers about your product. But it can backfire, quickly i
8 Ways to Boost SEO in 2015
SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.
6 Tips to Make Events Work
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life.
4 Ways to Get Your Staff to Use Social Media -- Without Encouraging Clickbait
How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?
Which Comes First in Audience Engagement: Content Quality or Data?
If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strate
Speed = Conversions: Key Tactics to Optimize Your Shopping Cart
We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it
Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers
Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten.