News
Automate Your Trial Conversions to Drive Subscriptions & Sales
October 1, 2020
If you are looking for more throughput from your marketing funnel, ePublishing’s automated trial conversion features may be exactly what you need.
Your ePublishing system offers two types of automated conversions: a free trial that simply expires and encourages the reader to subscribe, or a free trial that automatically converts the reader to a paid, recurring subscription.
Many publishers and media companies are making the move to automatically converting their readers to a paid subscription. When the reader signs up, you simply take all their information, including a credit card. When the free trial is over the credit card will be automatically billed.
Even more importantly, just prior to the expiration of their subscription, their credit card will again be automatically billed. This automatic recurring billing option ensures uninterrupted service, with no need for sales or customer service intervention. The reader may, of course, cancel at any time.
For more information, visit the Knowledge Base article – or contact your project manager.