30 Ways Publishers Can Repurpose Content + Tips for Doing It Right

You already repurpose content – ePublishing gives you more options.The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost.

Will the New Normal Be More Efficient?

Will your publishing routine ever go back to the way it was? Do you even want it to? Now is the perfect time to evaluate how efficient your operations are.

SaaS Update: More New Analytics

We all know that you can't improve what you don't measure. We have released four new types of reports available immediately that deliver measurable intelligence into Articles, Authors, Page

SaaS Update: Post Sales Engagement + Improved Hubspot Integration

We've made it easier for your site to be a great resource for customer service, and we've added an improved integration with Hubspot for marketing automation.

ePublishing Security Notice - DROWN Attack

The most important thing to know: All ePublishing clients are protected from the DROWN Attack.

Email Marketing: What is Working for You?

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes

Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, beca

One Quality that Makes a Good Event, Great

A good event possesses many strong qualities but what makes it great?

Your Content Marketing Snapshot for 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

6 Qualities of a Niche Publication Ready to Become an International Brand

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer si

What Digital-First Publishing Means, Right Now

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

Instagram: 16 Best Practices for BtoB Publishers

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform. 

Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your au

Revenue in Redesign: Six Features Your New Website Should Have

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

7 Signs Your Editorial Workflow Could be Wasting Time

Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements w

Website Design for a Social Audience

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social communit

3 Social Platforms for BtoB Publishers to Watch in 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

Trends in Social Login and Sharing Behavior for Your Strategy in 2015

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

8 Ways to Boost SEO in 2015

SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.

Which Comes First in Audience Engagement: Content Quality or Data?

If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strate

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking abo

Why PCI Compliance is Worth More than its Weight in Gold

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance.  

The True Meaning of Social Media Engagement

We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement<

Will Digital Publishers Go Website-Free?

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

Social Media is a Wild Animal. Don’t Let that Scare You.

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

12% Traffic Growth: Why You Should Give Infographics a Try

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Two Steps to an Engaging Social Media Strategy

How can BtoB Publishers put The New York Times' lessons in social media to work?

How Publishers Can Leverage Current Trends in Audience Behavior

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how p

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a wil

BtoB Blog Refresher: 7 Signs of a Successful Blog

By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Le

The State of Video, Right Now.

Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture.  What does that mean for toda

Are Your SEO Efforts Keeping Up? 4 Best Practices Will Pay Off

 Earlier in the year, we shared a few tips SEO efforts for 2014.  Now that the first quarter is over, it’

What Publishers Should Ask About Responsive Design

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conver

BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but you don’t want your visitors to keep on driv

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

SEO in 2014: 4 Tips for Publishers

 You’ve probably heard a bit of buzz around SEO lately.  Or maybe it̵

Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 

How To Transform Your Editorial Department into a Profit Center

You know there are steps you can take to increase efficiencies in your Editorial Department. An Enterprise Publishing System will take you a step or many steps further, transforming Editori

8 Steps for Selecting a SaaS Provider, Part II

 With the coming year's goals in front of you, there is a possibility that you are looking for a new partnership to

4 Steps to Grow Your Business This Year

If you’re like most BtoB Publishers, you’ve probably got a list of goals for 2014 on your desk right now. The question is: are you set up to achieve those goals?&

Three Ways to Increase Value for Advertisers

Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.

10 Tips for Social Media Success, Part II

The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.

The BtoB Experience: Power of Engagement

These days, what you do is probably a lot more than content management.  It’s about giving your customers a complete experience that lifts them up and inspires the

Social Sharing: Targeted Potential

If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”

Five Advantages of Integrating with Your Email Service Provider

Integration with an email service provider can help publishers get more value from their data—and their content management system.  

Seven Content Models for Successful Commerce, Part II

Four more examples of how publishers are successfully integrating content and eCommerce. 

Lead Generation Series: Seven Ways to Leverage the Power of Pinterest

Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behin

A Publisher’s Dilemma: To Tablet or Not To Tablet?

A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation t

Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.

It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, pu

Three Steps to Better Content Marketing

You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?

Considering Open Source Software for Your Website? Part II

Here are five more questions to consider when you a

New York Times Revenue Strategies Worth Watching

The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher? 

You Say Data, I Say BIG Data

As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sha

Key Tactics for Using Facebook in Your Lead Gen Strategy

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, genera

Is Your Paywall Up to Snuff?

You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting t

Why Content Distribution Does Not Make a Content Marketing Strategy (and what does)

The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot about content marketing these days, and rightfully so, if you are

Harnessing Reader Comments for Greater Engagement

Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it

Paywalls vs. Revenue Diversity: 5 Ways to Make More Money Online In Addition to Putting Up a Paywall

Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line. It’s a well-known fact that in order

Make the Most of Social Networking Without Wasting Time

The addictive quality of social networking can provide you with a powerful marketing advantage. When you log on to your social networks, do you suddenly feel as if you’ve entered a vo

eCommerce and Multiple Revenue Streams

With solid eCommerce mechanisms in place, diversifying your revenue model becomes more a matter matching . . . 

News Reading Apps Only Growing; Influencing Content Strategy

There is a covey of news reading apps out there. As a publisher, it’s worthwhile to keep your eyes on this ball . . . 

Cloud Computing: 4 More Reasons Why CFOs Like the Cloud

It was only a matter of time before Google conducted its own study on the relationship between CFOs and cloud computing . . . 

Content is Community; so is Your Website

Online readers want to be part of the community that creates, generates and talks about the content that manages to stick with them . . . 

SaaS CMS: Changing the Way We Measure ROI

The adoption of the web CMS has become more common than not in publishing, based predominately on an ROI calculation that considers . . .   

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Show Us Your Content: Getting a Grasp on Content Optimization

It’s easy for things to get complicated when you think about how to get your content in front of your audience . . .

Building Revenue with Online Event Extensions

More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement . . . 

Moving Ahead of the Millennials

It’s important to understand the different generations that compose your audience, particularly the new generation of readers. You want to know what they value and how

Enhanced Content = Deeper Audience Engagement

By now you know that a healthy SaaS Web Content Management Platform allows you to create deeper engagement opportunities for your audience . . . 

Online Publishing and Advertising Overload

How many ads are too many?  Spend a few minutes trying to find information online, and you might wonder if anyone is even asking that question . . .

Are SaaS and IT Mutually Exclusive?

With all the cloud solutions out there there’s a lot of talk about the changing role of IT . . .

Publish in a Continuum, Not a Vacuum

The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .

Leading the Pack: How Marketing Can Support Online Publishing

To increase your revenue, you can build on content and design with your marketing efforts.  A recent trend shows . . .

Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around

To link or not to link, that is the question.  Actually, the real question is . . .

Increase Reader Engagement: Own the Span of Attention

The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability . . .

Content is STILL King (with SaaS and eCommerce)

Making money online using cloud content management can be a hard thing to wrap your mind around, but some of the old rules still apply. Most people

Automated RSS Feeds

Increase readership and subscriptions with RSS Feeds created with the click of a button...

Yes, Blogs ARE for Business Publishers

With an undeserved reputation for marginal relevance for business publishers ...

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know yo

New MDM Site Goes Live

Modern Distribution Management delivers circulation-controlled content and eCommerce through a broad array of articles, news, blogs, video, webcasts and directories.

ePublishing Releases Version 5.3

We are pleased to announce the latest release of the ePublishing platform. Version 5.3 introduces several new features requested by our clients - while enhancing the functionality and impr

Comcast To Control Your Content?

Beginning October 1st, Comcast, one of the country's larg

Using Metadata For Profit

Is it metadata or is it meta data? What is the differ

Advertising Age Integrates Web Video Report

ePublishing has recently completed the migration and integration of Web Video Reports into the Advertising Age website. Previously, Web Video Reports was running separately on a separate co

Services

ePublishing has over a decade of experience delivering results-oriented solutions to our clients. Our singular focus on your success drives our commitment to services that ma

SEO Best Practice Training

We offer full and half-day seminars covering SEO best practices from a practical and tactical perspective. This is a plain English presentation with the goal of enabling your staff to impro

Editorial Staff SEO Training

Top performance on the Search Engines also means responding to a fluid environment. The Search Engine’s algorithms change regularly, your competition is constantly trying to beat your

Workflow

Increase productivity with ePublishing’s built-in workflow. Manage multiple websites from one set of tools with a fully customizable process to meet your specific needs.

Clustered Redundant Failover Systems

Clustered Caching Environment – This engine allows caching of both static and dynamic content. When security permits, authenticated and personalized content can also be cached. This a

Publishers & Media Companies

Powerful, yet simple-to-use web 2.0-enabled tools manage the creation, publishing and optimization of content, data and eCommerce. A hosted solution, it is the po

Enterprise & Custom Solutions

As an Internet Professional Services firm, ePublishing specializes in delivering end-to-end technology solutions quickly and cost-effectively.

Our Design Process

ePublishing provides complete design services...

Content Management

The ePublishing platform is designed to provide dynamic publishing of unlimited content through any channel at any time.Our system includes a unified repository for all content,

ePublishing To Review Sites At SIPA

Tom Lynch, ePublishing’s Director of Search Engine & Online Marketing, reviews web site SEO, UI and design for publishers at the 2008 Annual SIPA conference in Washington DC. <

ePublishing Becomes Yahoo! Ambassador

ePublishing adds to its list of certifications by becoming a Yahoo! Search Marketing Ambassador. This allows our team to work directly with Yahoo! to improve the Search Engine rankings of

ePublishing Presents Revenue Strategies At Western Publishers Association

CHICAGO (April, 2007) - Thomas Chaffee, CEO of ePublishing, Inc. and Tom Lynch, Director of Search Engine Marketing, will present revenue growth, monetization and traffic strategies at the