New year, New goals, New roadmap

Happy New Year! An update from our product team on the year ahead.

Introducing Duet, a Modern Digital-to-Print Workflow Solution

We are excited to announce the launch of our new product, Duet. This solution allows users to dramatically reduce the cost of producing print pages and manage print-page production workflow.

California privacy regulations finalized: Are you complying?

This week California has finalized new privacy laws, the California Consumer Privacy Act (CCPA), that you will need to comply with.

ePublishing TLS 1.1 Deprecation Notice

On October 28, 2016, ePublishing will discontinue support for Transport Layer Security version 1.1.

Now Available: Full Site Delivery Over SSL

Look into what it takes to have your site be fully delivered over SSL. We'll be here for you when you are ready to talk.

FTC, Native Advertising, and Guidelines

Authorize.Net Technical Updates Messages

Authorize.net's 2016 changes that are rolling live this year will impact sites who use them as a payment processor. The most important thing to know: We've got your back and have plans in p

Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

Your sales reps may be digitally savvy, but are they digitally motivated?

How Are You Using Your Data?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

5 Tips to Minimize Risk & Maximize Returns From Native Ads

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the righ

What Does Revenue Diversity Look Like?

Let's look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.

When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

Are you an unbeliever? In email marketing, that is . . .

Sample Blog Post

LinkedIn Engagement: 6 Best Practices for BtoB Publishers

LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's p

7 Keys to a Buyers' Guide that Works

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

4 Reasons Why Customer Support Can Make or Break Your Publishing Platform

Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running. 

Google is on the Move, Favoring Responsive Design

We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results

Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight

Why Data is Important for Your Digital Publishing Strategy

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let

5 Reasons Digital-First Delivers Big Gains, Savings

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you

6 Tips to Make Events Work

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. 

Speed = Conversions: Key Tactics to Optimize Your Shopping Cart

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely sellin

BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incent

5 Qualities That Make a Good Reader Experience

Without a good reader experience, we don’t have readers to build relationships with. 

Ready to Try Infographics? 6 Steps To Get You Started

Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it&

Time Inc.: Lessons in Digital Transformation

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to main

Why Integrations Mean Better Relationships and Four Tips for Getting There

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It&

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. 

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also he

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Thinking Digital: What the NY Times Innovation Report Tells Us

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.

Building an EVENTful Revenue Stream

If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver. 

Best Practices: Measuring Content Strategy Success

Let's look at some of the big picture methods for measuring your content strategy’s health.

Four Hot Social Media Tactics to Build Traffic, Right Now

You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep

Social Media: Keys to Shareable BtoB

Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really

The What and Why of Revenue Per Reader (RPR)

Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that&

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

 We’ve been talking about how behavior-based content can drive revenue and incr

Four Key Tactics for Success with Native Advertising

Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends. 

Why You Should Think of Your Website as a Publishing Ecosystem

Yes, this column is about online publishing best practices.  But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even

Your Checklist for Selecting a SaaS Enterprise Publishing System, Part II

As part of our ongoing Buyers Guide for Publishing Systems, here’s the rest of the checklist you can use to compare systems and providers, to prepare for product demos,

8 Steps for Selecting a SaaS Provider, Part I.

Is 2014 the year that you want to take your website to another level? If that’s the case, it’s important that you select a vendor who aligns with your objectives

10 Steps to eNewsletter ROI

As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.

Mobile Traffic Up 45% For Cyber Monday: Why Should BtoB Publishers Care?

A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier

10 Proven Tips for Social Media Success, Today (Part 1)

Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next

Turning Audience Data Into Revenue

When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring

A Publisher’s Primer: Native Ads

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is

How Integrations Increase the Value of Audience Data

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear tha

Seven Content Models for Successful Commerce

Seven examples of how publishers can build the bridge form content to eCommerce. 

Find the Money, Part I

Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world. 

Audience Data = Monetization

There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization. 

Content Marketing Offers Multiple Options: How BrandVoice is Making Money

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

A Case for Metering

If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al

Considering Open Source Software for Your Website? Ask These 10 Questions First.

At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money,

For B2B Publishers, “Big Data” = Deep Data

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts

LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy . . . And Then Some

With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into thei

7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II

How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter?  Many publishers are doing just t

How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website

Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online a

Making Mobile Responsive Design a Reality

We are living in an increasingly mobile-centric world.. Ensure your readers are having a positive experience when accessing your content using a mobile device . . .

Should Reddit be Part of Your Publishing Strategy?

There is no doubt that Reddit is growing exponentially and has the ability perpetuate an influential, engaged culture  . . . 

How to Hit a Moving Target: What Google’s SEO Evolution Means to You

The nature of SEO is changing. Sometimes it’s difficult to keep track of how things are changing. As an online publisher, you know how important Search Engine Optimization is for deli

Ebooks for Marketing: 10 Tips for Success

Ebooks are a proven method for increasing traffic and lead generation. They provide a simple benefit to potential customers and help to establish your credibility . . . 

Digital Transformation is Not One Dimensional

Recent statistics serve as a good reminder that diversifying your revenue stream is a key strategy in making the transition to digital publishing . . .

Tech Terms for the Technically Disinclined

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help

Read This: The Call To Action

A call to action is critical in audience engagement and lead generation. Is yours effective? 

Fresh Content Delivers, How Should You?

Updating content is the first step in generating more traffic. Where's the proof?

Data Matters in Digital Publishing

There is little doubt that big data has an increasing influence on digital publishing. The online environment is ideal . . .

The Digital-First Publishing Strategy: It’s About Time

When it comes to content strategy, if digital -first or web-first isn’t rolling off your tongue just yet, it won’t be long . . .

Diversified Revenue Streams: Where is Your Paddle?

Have you built the foundation for diversifying your revenue streams? If you are a B-to-B publisher, you may ask yourself this question, especially after reading the results o

What PULSE Means for Publishers

Pulse has 13 million users and is one of 50 apps in the Apple App Store Hall of Fame. Over 250 publishers deliver news through Pulse, and there are about to be more . . .

Be Your Own Audience

In the online publishing world, we spend a lot of time trying to learn about our readers . . .

Social Media and Mobile, A Marriage of Opportunity

We know that the publishing model is evolving as online and mobile delivery change consumer and business behavior. Social Media and mobile are two of the key

How Well Do You Know Your Audience?

Taking time to gather meaningful information about your audience translates to . . .

Keep Your Web Content Fresh, Keep Your Sanity AND Engage Your Audience.

It is true that your website content should be updated as frequently as possible—but what exactly does that mean? . . .

The Inevitability of HTML5 for Web Design

As an online publisher, you've learned that every new development is not necessary for your business, but there are some things you shouldn't ignore . . .

Publishing Made Pinteresting . . .

A couple of weeks ago, we raised the question about whether Pinterest and publishing go well together. True to form, successful businesses and organizations are quickly figur

Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around

To link or not to link, that is the question.  Actually, the real question is . . .

StoneWorld.com: Not Just a Pretty Picture

If a picture is worth a thousand words, StoneWorld.com’s relaunch is worth millions. The website takes cloud c

IBJ.com Wins Prestigious EPPY Award

IBJ.com has been awarded the EPPY top honor in the category of business and finance websites with fewer than 250,000 unique visitors. IBJ.co

Cloud Computing: 4 Reasons Why CFO's like the Cloud

Recent surveys of CFOs report a growing preference for the Cloud. Read why...

Mobile Business News: Check; Mobile Video, Mobile Blogs: Check -- Mobile IBJ.com Delivers it All!

Indianapolis Business Journal, IBJ.com, delivers a wide range of news and resources for the Indianapolis business community.  Adding to its portfolio of print, web, eNew

IBJ.com Launches With ePublishing

Indianapolis Business Journal Gets it Right; Moves to Head of Business Class INDIANAPOLIS, Indiana (December 8, 2009) – Indianapolis Bus

NewMajority Launches With ePublishing

David Frum, resident fellow of the American Enterprise Institute has worked with ePublishing to create a dynamic new online magazine and highly active political community.

Resource Center

Welcome to the resource center – where you can download brochures, case studies & white papers to learn how ePublishing has helped our clients grow with an unmatched combination of

Amazon Kindle For Publishers; Initial Impressions

Amazing How a Little Search Engine XML Sitemap Can Help Your Site!

It was just over a year ago when I launched a site for a client that had no concept just how much traffic can be drawn to their site by having a Search Engine XML Sitemap in

CelebTV Re-Launches With ePublishing

ePublishing recently re-launched CelebTV.com and enhanced its Search Engine Optimization to further increase its already high traffic on this video centric website.

Strategic Design

 ePublishing provides complete Graphic Design, Usability, User Experience and User Interface services. We view web design as both a creative endeavor and a structured busin

Pay Per Click - PPC

Often times, it may be more economical or expedient to immediately obtain highly competitive keywords on the Search Engines through paid advertising.

Software Development Methodology

S-DAD, ePublishing’s Solution-Driven Agile Development Each enterprise brings unique challenges to the development process. Typically, external market

Network

Our internal network is a fully load-balanced, dual-redundant, failover and clustered environment. The network is clustered at every level: load-balancers, switches, NetApp Fileservers, cac

Our Design Approach

Part of the ePublishing experience is a thoughtful design process that includes an extensive assessment of your market, competition, brand and search keywords.

Flexible & Scalable

The ePublishing system is designed to provide dynamic publishing of any content through any channel at any time.

Site Search

Site Search offers an easy way for site users to access all site content and products. Our unified Search displays content results alongside related products, site arch

The ePublishing Platform

ePublishing empowers you with dynamic publishing to streamline workflow, reduce expense and increase revenue.  Deliver related content, community and commerce through any channel to an

Device Specific Publications for Kindle

We all know there are applications built to run and perform well on certain devices such as an iPhone or a Blackberry or an iPod. Now Tribune Media Services (yes - that Chicago Tribune)

ePublishing Launches SUCCESS.com

SuccessMagazine.com is the rebirth of the 100-year-old Success Magazine. Related Content, Community and Commerce drive product purchases and subscriptions in the $11 Billion personal develo

ePublishing Visits Publishing Exec

ePublishing's Tom Chaffee, Lou Bahin and Tom Lynch recently visited the Publishing Executive Conference to show why ePublishing's Enterprise Content Management System is best of breed.

ePublishing Inc. to Present Revenue Strategies for Publishers at NEPA Annual Conference

CHICAGO (October, 2005) – Thomas Chaffee, CEO, ePublishing Inc., and Tom Lynch, Director, Search Engine Optimization, will be featured speakers at “E-Marketing and E-publishing: