8 website redesign mistakes
Happy New Year! An update from our product team on the year ahead.
We are excited to announce the launch of our new product, Duet. This solution allows users to dramatically reduce the cost of producing print pages and manage print-page production workflow.
If you offer a great user experience, you will see higher conversion rates, which means growth in readership and subscribers, better relationships with readers and even better performanc
This week California has finalized new privacy laws, the California Consumer Privacy Act (CCPA), that you will need to comply with.
An enterprise publishing system provides control of everything in one place.
ePublishing harnessed the power of GraphQL to create an API that provides access to all your data so you can use it as you see fit – anytime and anywhere.
Looking to level up your offer codes? Easier offers generate more response.
Our new search by location feature for directories helps readers find the products and services they need. This increases value for both readers and advertisers.
Have you ever wanted to find an article in the admin tools but just couldn't remember the exact headline? Eventually you found it on page 3 of the results but if only you could have nar
On October 28, 2016, ePublishing will discontinue support for Transport Layer Security version 1.1.
Look into what it takes to have your site be fully delivered over SSL. We'll be here for you when you are ready to talk.
Authorize.net's 2016 changes that are rolling live this year will impact sites who use them as a payment processor. The most important thing to know: We've got your back and have plans in p
Your sales reps may be digitally savvy, but are they digitally motivated?
How well are you using your data to target your audience for trials and how many conversions result from savvy data use?
There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the righ
Let's look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.
Are you an unbeliever? In email marketing, that is . . .
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's p
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here's how to make digital-first publishing work for you
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life.
We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it
If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely sellin
We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources.
Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incent
Without a good reader experience, we don’t have readers to build relationships with.
Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it&
Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to main
Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.
As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It&
Re-Targeting is more than serving up the same ad, over and over . . .
We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy.
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also he
The NY Times digital innovation report tells us that learning how to think digital is the key to success.
There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.
If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver.
Let's look at some of the big picture methods for measuring your content strategy’s health.
You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep
Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really
Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that&
We’ve been talking about how behavior-based content can drive revenue and incr
Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends.
Yes, this column is about online publishing best practices. But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even
As part of our ongoing Buyers Guide for Publishing Systems, here’s the rest of the checklist you can use to compare systems and providers, to prepare for product demos,
Is 2014 the year that you want to take your website to another level? If that’s the case, it’s important that you select a vendor who aligns with your objectives
As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is
There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear tha
Seven examples of how publishers can build the bridge form content to eCommerce.
Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world.
There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization.
As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.
If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money,
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts
With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into thei
How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter? Many publishers are doing just t
How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online a
We are living in an increasingly mobile-centric world.. Ensure your readers are having a positive experience when accessing your content using a mobile device . . .
There is no doubt that Reddit is growing exponentially and has the ability perpetuate an influential, engaged culture . . .
The nature of SEO is changing. Sometimes it’s difficult to keep track of how things are changing. As an online publisher, you know how important Search Engine Optimization is for deli
Ebooks are a proven method for increasing traffic and lead generation. They provide a simple benefit to potential customers and help to establish your credibility . . .
Recent statistics serve as a good reminder that diversifying your revenue stream is a key strategy in making the transition to digital publishing . . .
Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help
A call to action is critical in audience engagement and lead generation. Is yours effective?
Updating content is the first step in generating more traffic. Where's the proof?
There is little doubt that big data has an increasing influence on digital publishing. The online environment is ideal . . .
When it comes to content strategy, if digital -first or web-first isn’t rolling off your tongue just yet, it won’t be long . . .
Have you built the foundation for diversifying your revenue streams? If you are a B-to-B publisher, you may ask yourself this question, especially after reading the results o
Pulse has 13 million users and is one of 50 apps in the Apple App Store Hall of Fame. Over 250 publishers deliver news through Pulse, and there are about to be more . . .
In the online publishing world, we spend a lot of time trying to learn about our readers . . .
We know that the publishing model is evolving as online and mobile delivery change consumer and business behavior. Social Media and mobile are two of the key
Taking time to gather meaningful information about your audience translates to . . .
It is true that your website content should be updated as frequently as possible—but what exactly does that mean? . . .
As an online publisher, you've learned that every new development is not necessary for your business, but there are some things you shouldn't ignore . . .
A couple of weeks ago, we raised the question about whether Pinterest and publishing go well together. True to form, successful businesses and organizations are quickly figur
To link or not to link, that is the question. Actually, the real question is . . .
If a picture is worth a thousand words, StoneWorld.com’s relaunch is worth millions. The website takes cloud c
IBJ.com has been awarded the EPPY top honor in the category of business and finance websites with fewer than 250,000 unique visitors. IBJ.co
Recent surveys of CFOs report a growing preference for the Cloud. Read why...
Indianapolis Business Journal, IBJ.com, delivers a wide range of news and resources for the Indianapolis business community. Adding to its portfolio of print, web, eNew
Indianapolis Business Journal Gets it Right; Moves to Head of Business Class INDIANAPOLIS, Indiana (December 8, 2009) – Indianapolis Bus
David Frum, resident fellow of the American Enterprise Institute has worked with ePublishing to create a dynamic new online magazine and highly active political community.
Welcome to the resource center – where you can download brochures, case studies & white papers to learn how ePublishing has helped our clients grow with an unmatched combination of
It was just over a year ago when I launched a site for a client that had no concept just how much traffic can be drawn to their site by having a Search Engine XML Sitemap in
ePublishing recently re-launched CelebTV.com and enhanced its Search Engine Optimization to further increase its already high traffic on this video centric website.
ePublishing provides complete Graphic Design, Usability, User Experience and User Interface services. We view web design as both a creative endeavor and a structured busin
Often times, it may be more economical or expedient to immediately obtain highly competitive keywords on the Search Engines through paid advertising.
S-DAD, ePublishing’s Solution-Driven Agile Development Each enterprise brings unique challenges to the development process. Typically, external market
Our internal network is a fully load-balanced, dual-redundant, failover and clustered environment. The network is clustered at every level: load-balancers, switches, NetApp Fileservers, cac
Part of the ePublishing experience is a thoughtful design process that includes an extensive assessment of your market, competition, brand and search keywords.
The ePublishing system is designed to provide dynamic publishing of any content through any channel at any time.
Site Search offers an easy way for site users to access all site content and products. Our unified Search displays content results alongside related products, site arch
ePublishing empowers you with dynamic publishing to streamline workflow, reduce expense and increase revenue. Deliver related content, community and commerce through any channel to an
We all know there are applications built to run and perform well on certain devices such as an iPhone or a Blackberry or an iPod. Now Tribune Media Services (yes - that Chicago Tribune)
SuccessMagazine.com is the rebirth of the 100-year-old Success Magazine. Related Content, Community and Commerce drive product purchases and subscriptions in the $11 Billion personal develo
ePublishing's Tom Chaffee, Lou Bahin and Tom Lynch recently visited the Publishing Executive Conference to show why ePublishing's Enterprise Content Management System is best of breed.
CHICAGO (October, 2005) – Thomas Chaffee, CEO, ePublishing Inc., and Tom Lynch, Director, Search Engine Optimization, will be featured speakers at “E-Marketing and E-publishing: