The Digital-First Publishing Strategy: It’s About Time
When it comes to content strategy, if digital -first or web-first isn’t rolling off your tongue just yet, it won’t be long . . .
Maximizing Value from Video – Applying Lessons from YouTube to (Indy) Business
IBJ.com recently released a redesigned video page that delivers something for everyone . . .
Show Us Your Content: Getting a Grasp on Content Optimization
It’s easy for things to get complicated when you think about how to get your content in front of your audience . . .
Diversified Revenue Streams: Where is Your Paddle?
Have you built the foundation for diversifying your revenue streams? If you are a B-to-B publisher, you may ask yourself this question, especially after reading the results o
Does Pulse = Revenue for Publishers?
There is no question that the popular news app, Pulse holds a lot of potential for publishers in building brand awareness . . .
Building Revenue with Online Event Extensions
More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement . . .
What PULSE Means for Publishers
Pulse has 13 million users and is one of 50 apps in the Apple App Store Hall of Fame. Over 250 publishers deliver news through Pulse, and there are about to be more . . .
Carwash.com: Relaunch Sets a High Standard for Grand View Media
Leading BtoB and BtoC publisher, Grand View Media Group, a division of EBSCO Industries, Inc. is positively aglow following the relaunch of CarWash.com. The change tran
Moving Ahead of the Millennials
It’s important to understand the different generations that compose your audience, particularly the new generation of readers. You want to know what they value and how
Be Your Own Audience
In the online publishing world, we spend a lot of time trying to learn about our readers . . .
5 Steps to a More Mobile Publishing Platform
Just exactly how do you become more mobile (aside from adding wheels to your shoes)?
Enhanced Content = Deeper Audience Engagement
By now you know that a healthy SaaS Web Content Management Platform allows you to create deeper engagement opportunities for your audience . . .
Social Media and Mobile, A Marriage of Opportunity
We know that the publishing model is evolving as online and mobile delivery change consumer and business behavior. Social Media and mobile are two of the key
It's Print AND Digital, Of Course
There is no debate that the web forever changed the face of publishing. The greater question is how . . .
Online Publishing and Advertising Overload
How many ads are too many? Spend a few minutes trying to find information online, and you might wonder if anyone is even asking that question . . .