5 Steps to a More Mobile Publishing Platform
April 24, 2012
1) Know what your audience is using. You may be sick of hearing this, but it really comes down to context awareness. If you are already tracking and getting to know your users and site activity, then you will know what mobile devices are being used to access your content. You can build your content and design to best suit those devices.
2) Design for simple, intuitive navigation.
a. Make it easy for your readers to find your content in any format.
b. Make your content spacious and easy to scan. If people feel cramped on the big screen, they won’t take the time to squeeze into your site on mobile.
3) Apply the rule of the 4 C’s: clear, concise, compelling content. You’re a publisher; this comes naturally to you. Remember that people are reading in small spaces—literally and figuratively. They are using small screens in small windows of time. Let them know that what you have is worth reading—from the get-go.
4) Use images to illustrate, not dominate. Images and video are truly powerful tools of engagement; just remember they can slow load times, so you need to exercise a balance. One or two gripping images will serve better than several mediocre images.
5) Avoid Flash and Java Script. Not all devices will support them. Stick with HTML5.