Digital Transformation is Not One Dimensional
Recent statistics serve as a good reminder that diversifying your revenue stream is a key strategy in making the transition to digital publishing . . .
Does Evernote Make Your Work Easier?
Evernote just announced that it is releasing a business version that will foster stronger sharing and collaboration . . .
News Reading Apps Only Growing; Influencing Content Strategy
There is a covey of news reading apps out there. As a publisher, it’s worthwhile to keep your eyes on this ball . . .
Tech Terms for the Technically Disinclined
Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help
Why You Should Like the QR Code
You know something is here to stay when you see it tattooed on someone’s forearm—like the QR Code, for instance . .
Cloud Computing: 4 More Reasons Why CFOs Like the Cloud
It was only a matter of time before Google conducted its own study on the relationship between CFOs and cloud computing . . .
Read This: The Call To Action
A call to action is critical in audience engagement and lead generation. Is yours effective?
In Digital Publishing, Speed Brings Swift Lessons
Speed can be intimidating—and exhilarating. When it comes to online publishing, one often walks the line between the two . . .
Content is Community; so is Your Website
Online readers want to be part of the community that creates, generates and talks about the content that manages to stick with them . . .
Fresh Content Delivers, How Should You?
Updating content is the first step in generating more traffic. Where's the proof?
Publishing the Social Game
You don’t have to be a good hand at poker to realize that social gaming is a business opportunity. Is it a revenue builder for publishers? . . .
SaaS CMS: Changing the Way We Measure ROI
The adoption of the web CMS has become more common than not in publishing, based predominately on an ROI calculation that considers . . .
Data Matters in Digital Publishing
There is little doubt that big data has an increasing influence on digital publishing. The online environment is ideal . . .
Data Matters in Digital Publishing
There is little doubt that big data has an increasing influence on digital publishing. The online environment is ideal . . .