How Well Do You Know Your Audience?
Taking time to gather meaningful information about your audience translates to . . .
The Turnaround Letter + ePublishing = Increased Revenue
Industry-leading newsletter The Turnaround Letter reinvented itself and quickly achieved 36% r
Are SaaS and IT Mutually Exclusive?
With all the cloud solutions out there there’s a lot of talk about the changing role of IT . . .
Keep Your Web Content Fresh, Keep Your Sanity AND Engage Your Audience.
It is true that your website content should be updated as frequently as possible—but what exactly does that mean? . . .
How MUCH speed do you need?
In our recent post, The Need for Speed, we talked about
Publish in a Continuum, Not a Vacuum
The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .
The Inevitability of HTML5 for Web Design
As an online publisher, you've learned that every new development is not necessary for your business, but there are some things you shouldn't ignore . . .
Need for Speed: Page Load-Time Matters
No one likes to be put on hold
Leading the Pack: How Marketing Can Support Online Publishing
To increase your revenue, you can build on content and design with your marketing efforts. A recent trend shows . . .
Publishing Made Pinteresting . . .
A couple of weeks ago, we raised the question about whether Pinterest and publishing go well together. True to form, successful businesses and organizations are quickly figur
Good News: The eNewsletter is not Old News
With everything happening in Social Media these days, it’s easy to forget about proven tools for website engagement and audience interaction. . .
Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around
To link or not to link, that is the question. Actually, the real question is . . .
Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around
To link or not to link, that is the question. Actually, the real question is . . .
The Latest Rage in Social Media--Another Marketing Opportunity?
If you haven’t heard of Pinterest, you will soon. It’s the latest rage in social networking sites. But don’t rush to join it—it may be right for your
Increase Reader Engagement: Own the Span of Attention
The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability . . .