Data Visualization: A Key to the Kingdom of Engagement
April 14, 2015
April 14, 2015
It’s no secret that graphics, images and infographics have a greater power to increase traffic and page views. In fact, businesses that market with infographics grow an average of 12% in traffic more than those who don’t. It also makes sense when you consider that 90% of information transmitted to the brain is visual; visuals are processed 60,000X faster in the brain than text.
But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly.
Think about this:
Articles with images receive 94% more engagement than those without.
Articles with infographics receive 4x as much engagement as articles with images.
For BtoB publishers, access to data is not a problem—we (as a culture) produce more data than ever. But how we use it is what makes the difference in building engagement and revenue.
So, what is data visualization about?
A good data visualization or infographic inspires action on the part of your reader. Ultimately, it will encourage them to read more, subscribe, and share.
At the baseline, it must have these four elements:
These are good guiding elements for you to use when you are developing your infographic, but where do you start?
Who knows, you may get so into this that you do infographics about your infographics. Or not. But, regardless, if you begin with these simple guidelines and steps, you might find you are rich in keys to the kingdom of engagement. And, it’s a magical place.