Publishing the Social Game
July 13, 2012
1) Don’t wait for someone else to do it.
2) Make sure your audience is a social and mobile audience. Do your market research and understand your readers. Again, it’s about context awareness. Make sure you are set up to track user activity and analyze it, so you can create a relevant and engaging game.
3) Think about how you can repurpose your popular content for social, mobile gaming. Engage the most creative members of your team, and make sure you involve someone who understands gaming well.
4) Make it active and interactive. The more action, the more engaging.
5) Test it out. Take the time to gather user input, before launching.
6) Don’t fall into the print trap. Use recognizable entry points and clickable icons, in place of text heavy opening pages.
7) Enhance your game with video and audio. An integrated multimedia experience will make for richer content engagement.
8) Integrate your game into your website—to provide access to a greater variety of content.
9) Make sure you have a SaaS CMS that can support integration, multimedia, context awareness and consistent branding.
A system with the flexibility and scalability to complement mobile usage and a variety of delivery methods for your content will keep you in the game.