Many of you have been hard at work on figuring out what the heck to do about GDPR. As you know, on May 25th the European Union and U.K. are launching a data-privacy initiative that will affect how we all deal with personal data. ePublishing is announcing a series of steps we are taking to support your GDPR needs.
If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?
I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.
Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier.