How Integrations Increase the Value of Audience Data
There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear tha
Standardizing Audience Data for Tablet Use
Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a co
Seven Content Models for Successful Commerce, Part II
Four more examples of how publishers are successfully integrating content and eCommerce.
Seven Content Models for Successful Commerce
Seven examples of how publishers can build the bridge form content to eCommerce.
Four Ways to Target Your Customers’ Personas Using Audience Data
Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer p
Lead Generation Series: Seven Ways to Leverage the Power of Pinterest
Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behin
Find the Money, Part I
Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world.
BtoB Media Thriving: Acquisitions of Legendary Media Publications Only Tell Part of the Story
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing ind
A Publisher’s Dilemma: To Tablet or Not To Tablet?
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation t
Audience Data = Monetization
There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization.
Digital Editions: Still Relevant to Your Content Marketing Strategy? Part II.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what pub
Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.
It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, pu
Content Marketing Offers Multiple Options: How BrandVoice is Making Money
As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.
Five Things Publishers Can Learn from Wanelo
What’s Wanelo, you ask? Short answer: It’s social commerce.
Three Steps to Better Content Marketing
You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?