A Case for Metering
If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al
Five Ways to Improve Audience Engagement
When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content, the longer visitors stick around, the more they are likel
Considering Open Source Software for Your Website? Part II
Here are five more questions to consider when you a
Considering Open Source Software for Your Website? Ask These 10 Questions First.
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money,
Why Publishers Should Keep an Eye on Tumblr
There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.
New York Times Revenue Strategies Worth Watching
The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher?
For B2B Publishers, “Big Data” = Deep Data
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts
Video Content Marketing: Seven Tips for Success
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of ma
You Say Data, I Say BIG Data
As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sha
LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy . . . And Then Some
With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into thei
Why Email Marketing is Still Alive and Well
As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the bala
Key Tactics for Using Facebook in Your Lead Gen Strategy
This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, genera
7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II
How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter? Many publishers are doing just t
Do You Need to be a Publisher and a Tech Company? Three Questions to Help You Decide.
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology co
Is Your Paywall Up to Snuff?
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting t