10 Steps to eNewsletter ROI
As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.
Editorial Efficiencies: Add Value, Not Work
How far along are we really in adopting a digital workflow to maximize efficiencies AND, most importantly, deliver compelling, useful, relevant and engaging content?
Three Ways to Increase Value for Advertisers
Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.
Mobile Traffic Up 45% For Cyber Monday: Why Should BtoB Publishers Care?
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier
10 Tips for Social Media Success, Part III
Let’s get into some of the nitty-gritty of social media with a few specific tactics to achieve greater engagement.
10 Tips for Social Media Success, Part II
The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.
10 Proven Tips for Social Media Success, Today (Part 1)
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next
The BtoB Experience, Part II
We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’
The BtoB Experience: Power of Engagement
These days, what you do is probably a lot more than content management. It’s about giving your customers a complete experience that lifts them up and inspires the
Turning Audience Data Into Revenue
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring
The Promise of Audience Behavior Data
A central function of an enterprise publishing system is the ability to correlate content with reader behavior. Simple conc
Social Sharing: Targeted Potential
If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”
A Publisher’s Primer: Native Ads
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is
BtoB Publishers' Best Practice: No Comment?
The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to
Five Advantages of Integrating with Your Email Service Provider
Integration with an email service provider can help publishers get more value from their data—and their content management system.