Building an EVENTful Revenue Stream
If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver.
Six Reasons Buyers' Guides Should Be Part of Your Revenue Model
As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers' guides or directories are becoming an e
The State of Video, Right Now.
Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture. What does that mean for toda
Best Practices: Measuring Content Strategy Success
Let's look at some of the big picture methods for measuring your content strategy’s health.
Publishing Incentives: Four Metrics that Count
It’s no secret that many publishers use performance incentives based on metrics also used to measure the suc
Are Your SEO Efforts Keeping Up? 4 Best Practices Will Pay Off
Earlier in the year, we shared a few tips SEO efforts for 2014. Now that the first quarter is over, it’
Four Hot Social Media Tactics to Build Traffic, Right Now
You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep
Six Audience Personas You Can Use to Target New Customers
It’s one thing to know the value of audience personas. It’s another to actually come up with them.
What Publishers Should Ask About Responsive Design
The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conver
Social Media: Keys to Shareable BtoB
Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really
BtoB Audience Personas: Four Tips for Publishers
BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content mark
BtoB Individualization: Align Profile & Behavioral Data to be Relevant.
BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but you don’t want your visitors to keep on driv
The What and Why of Revenue Per Reader (RPR)
Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that&
Five Reasons Why Segmentation = Revenue
Data is only data, unless you do something with it. That’s why we start by using it to segment our audiences.
Back to Basics: Why and How Taxonomy Can Boost Revenue
Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.