Publishing Finesse: The Art of Re-Targeting
Re-Targeting is more than serving up the same ad, over and over . . .
Targeted Ads: Is the Hype for Real?
We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to
Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .
We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.
Video: 11 Ways to Tear a Page from Buzzfeed's Playbook
We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy.
The BtoB Publisher’s Checklist for Facebook Engagement
We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be pa
Two Steps to an Engaging Social Media Strategy
How can BtoB Publishers put The New York Times' lessons in social media to work?
Audience Behavior, in Focus: What Millennials and Moms Are Doing
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also he
Why Web Content Management Isn’t What It Used to Be
You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before d
How Publishers Can Leverage Current Trends in Audience Behavior
With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how p
Thinking Digital: What the NY Times Innovation Report Tells Us, Part II
The NY Times digital innovation report tells us that learning how to think digital is the key to success.
Why Marketing Automation, SaaS and Individualization Go Hand in Hand
There is a lot of talk these days about personalization, or more precisely,
Revenue Dreaming: Build a Better Event
Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a wil
Thinking Digital: What the NY Times Innovation Report Tells Us
There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.
The What and Why of User-Generated Content (UGC)
User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?
BtoB Blog Refresher: 7 Signs of a Successful Blog
By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Le