We get it: you probably got into the world of publishing because, on some level, you have an appreciation for full sentences and the nuances of traditional story telling. Therefore, communicating an idea through infographics may not quite cut it for you. But, you also know that online reading styles have changed and the attention span of your average reader is remorsefully short.
What’s a publisher to do?
Let's face it: traditional ad models and print publishing need your help to stay relevant and effectively grab your readers' attention. It’s up to you, more than ever, to publish great content that helps build awareness of your organization, products and services. Maybe, just maybe, it’s time to start playing around with infographics to boost that effort. Because, according to Anson Alex, publishers who use infographics experience 12% more traffic growth than those who don’t.
What is an Infographic?
You probably already know what an infographic is, but it’s okay if you don’t! Simply put, it’s a visual chart, diagram or image used to convey data and information. Usually, an infographic makes it easier for a reader to understand information that may be difficult to digest, either because the concept is complicated or there are many moving parts, numbers or ideas involved.
A Few Benefits of Using Infographics
4 Tips for Using Infographics
Want to see an example? Kronos (a workforce management software company) has seen great success with their Time Well Spent cartoons. Their cartoons have become syndicated in numerous human resources management publications, their sales team uses them for client presentations, website traffic and search engine performance has improved and a caption contest brought 500 entries along with greater brand awareness.
Now, that would make a great infographic!
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