For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. You know you aren’t just selling subscriptions anymore, and you probably imagine increasing your revenue diversity over time. That’s why it is important to make sure your website not only maximizes the revenue streams you already employ, but also grows with you, when you are ready to add something new.
Keep these features in mind when you think redesign:
Keep these six features at the forefront of your redesign and you’ll be well on your way to greater revenues.