As a BtoB Publisher, you’ve probably considered adding a buyers’ guide to your revenue mix, if you haven’t already. To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. Let’s talk about what ensures the best ROI from your buyers’ guide:
If your buyers’ guide possesses these qualities, you are on your way to greater revenue and more traffic.