We talk a lot about the value of having a SaaS Enterprise Publishing Platform (EPS). Without one, you can’t begin to execute a digital-first strategy or grow your revenue streams. Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running. That in itself can feel so daunting that we often avoid looking further down the road and realizing that our website should actually be an ecosystem—one that changes and evolves, constantly. When you think about it, that makes a lot of sense, after all, the world of BtoB publishing is constantly doing the same thing—you have to keep up. That’s why a new or redesigned website should come with attentive, high-touch support. Without it, you are hard-pressed to fully realize the potential of your EPS.
Customer support shouldn’t be an afterthought. Here’s why:
So, next time you are inclined to forego on ongoing support, take a little time to think about what lies ahead. It could mean the difference between just staying afloat or blazing into the future.