By now you know that events should no longer take a backseat in your publishing caravan. We hear more and more that, if done right, events can truly add to your revenue streams and bring your brand to life in a way that builds greater engagement and community among your readers (and potential readers).
That sounds all well and good, but where’s the proof?
Pursuing events is no small endeavor, and many BtoB publishers don’t have the means to go trail blazing and learn hard lessons along the way. You want proof of what works and what doesn’t in order to determine a viable strategy and reduce your risk. Luckily, that proof is emerging. A recent post on Publishing Executive gave us some of that proof when it talked about how publications like “Outside,” and others are seeing success. What are they doing right?
Want to know more? Read the full article.
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