We want to help you make more money, and we mean it! Metering premium content has been shown to increase registrations, subscriptions, and renewals for publishers large and small, including the NY Times and Wall Street Journal. With a recent SaaS release, this value-added feature is now available to all ePublishing clients. Here’s how it works.
First and foremost, the paywall is NOT one size fits all. You can tailor settings, and test best practices that work for your audience:
• Select articles or blog posts to meter
• Create time limits for metering (reset the paywall every 30 days, e.g.)
• Set the number of articles available
• Present unique messaging for the metering wall.
The new Metered Paywall is designed to increase registrations and subscription conversions for your multi-platform publication. You can test alternate business models with gated content, unique messaging, and a combination of ad and subscription or membership revenue.
The Metered Paywall is flexible, supporting two access levels:
Registration Required: A site visitor can read locked articles and blog posts for the given timeframe until they reach the pre-set number of views. When they reach that number, readers must log-in, register, or return to the site AFTER the timeframe has lapsed to continue reading your premium content.
Active Subscription Required: A site visitor can read locked articles and blog posts for the pre-set timeframe until they hit the numerical limit on views. When they hit the cap, readers must log-in with an active online subscription, renew their subscription, purchase a new subscription, or return to the site AFTER the timeframe has lapsed to continue reading your premium content.
The metered paywall is already in place on several sites. See it in action here. If you’re interested in a tour, please contact us.