4 Reasons Why Customer Support Can Make or Break Your Publishing Platform
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
5 Key Ingredients to Editorial Efficiency
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflo
7 Signs Your Editorial Workflow Could be Wasting Time
Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements w
Google is on the Move, Favoring Responsive Design
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results
Optimizing the User Experience: 6 Web Design Tips for 2015
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, b
Website Design for a Social Audience
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social communit
Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight
The Four Pillars of Digital-First Publishing
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It
3 Social Platforms for BtoB Publishers to Watch in 2015
There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
Why Data is Important for Your Digital Publishing Strategy
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let
5 Social Publishing Trends for 2015
There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.
Trends in Social Login and Sharing Behavior for Your Strategy in 2015
No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?
5 Reasons Digital-First Delivers Big Gains, Savings
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here's how to make digital-first publishing work for you
Content Marketing: How Much is Too Much?
Content Marketing is effective for increasing site traffic, building your sales funnel, building brand awareness, and educating customers about your product. But it can backfire, quickly i
8 Ways to Boost SEO in 2015
SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.