Where’s the Money?

Here's a list of proven tactics ePublishing clients are using to grow their business and improve ROI.  To learn more about publishers applying these tactics in the real world, read our Launch Announcements.

Targeted sponsorships

• Topic pages: automatically create pages with content to match sponsor with market segment
• Lists
• Special features: currency calculators, stock ticker
• Forums
• Search, Advanced Search
• RSS Feeds

eNewsletters

• Create newsletters targeting specific audience segments or topics
• Niche newsletters: leverage audience preferences and site behavior data to discover niches to match with sponsors.

Alerts: automatically generate emails covering specific topic, company, or market

• Alerts subscribers each time an article is published on the selected topic
• Market niche or geographic-based topics
• Regulatory and government actions
• Key companies in your market

Buyers’ Guides

• Sponsors create and manage virtual storefronts, including company info, product descriptions, video, images, whitepapers, brochures
• Related articles and news are automatically associated with listings
• Sponsors can include RFQs; Audience Management System provides direct response data for unregistered visitors

Paid Content: require registration or payment to access any content on your site

• Subscriptions; test a paywall to encourage visitors to subscribe
• Pay-per-view, pay-per-issue
• eBooks, reports, downloads
• Podcasts
• Webinars, Events, eLearning
• Lists
• Site License

eCommerce sales

• Create and maintain a product catalogue to sell books, DVD's, downloads, and eLearning
• Present products related to articles
• Sell products and apparel specific to market
• Present products, events and microsites in Search results
• Present cross-sells and up-sells to buyers with a secure shopping cart on your site

Video, Podcasts, Image Galleries

• Sell Channel sponsorships by presenting media by topic, industry, event
• Charge per placement
• Galleries covering trade shows, companies/products, groups

Microsites

• Sell products, events, webinars, and eLearning·      
• Sponsors create product and company information pages with multiple web links
• White papers, product sheets and other pdfs
• Videos
• Social media feeds

Lead-generation sales: generate value-added leads for sponsors

• Require registration for White papers, charge per placement
• Webinars
• Marketing service sales, offering content development
• Identify and sell access to buyers actively researching products

Targeted Banner Ads

• Offer by content channel
• Enhance value by presenting ads related to content on page

Content Marketing

• Sponsored articles and videos
• Sponsor-generated advertorials
• Attach digital publications or pdfs

Classified Ads

• Create and manage classified advertising selling used equipment, locally-based services, small suppliers, professional services, businesses for sale
• Job listings - sell by listing, company, position