After you publish an article, how many ways can you squeeze more value from it?
Repurposing content means taking the article — or information published in any other way — and giving it new life. For example, you could publish it in a new format, break it into smaller pieces, combine it into a new larger piece or even tailor the content to a new target audience. You could also curate content, bringing together related pieces for your audience on a landing page or through email.
What’s exciting about repurposing content in 2021 is that the ideas can extend beyond the written word.
The editors, freelancers, research and reporting it takes to produce top-notch content is likely your No. 1 cost. You owe it to your organization to maximize the ROI from that investment.
The benefits of repurposing content include:
How many ways you can use and reuse an article to get more bang for your buck? You may be familiar with many of these ideas, but how many have you actually incorporated into your content planning workflow?
Now that you’re armed with ideas on how to get the most from every resource (and your team’s time), here are some tips to ensure that you’re repurposing content as effectively as possible:
Our platform allows you to publish an article once and distribute it anywhere. Ask us about our client who has earned more than $100,000 in additional income from some individual articles by using some of the techniques above. Get a demo today or reach out with questions.
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.