Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier. Think about the hype of native ads (and/or sponsored content).
Think also about how there always seems to be someone who finds a way to abuse a tool. Guest blogging is for some, considered what keywords were considered a couple years back: a slightly shady way to arrive at the top of the search. It’s true that there are people who abuse the idea of guest blogging by just trying to get a whole bunch of content on their site and link-backs to increase SEO. But, that doesn’t mean that guest blogging isn’t a relevant, valid tool for your content marketing strategy. You just need to do it right—and the key word here is relevant. You don’t need to stuff that word to see results (sorry, couldn’t resist).
Yes, guest blogging still delivers. Here are four tips that will help you make sure it does:
What Does Success Look Like?
If you focus on these tips, guest blogging will certainly deliver; and not just in SEO:
So, remember this little tool, it’s not one to lose in the shuffle.