If predictions are right, you will find yourself shifting your social strategy this year. There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
1) It’s no surprise that LinkedIn should remain on your list. With millions of publishers using the platform, increasingly valuable and dynamic influencer posts and ongoing adaptations built for publishers, it’s a no brainer. The platform is all about professional engagement.
3 Tips for LinkedIn
There are ample tactics you can use to improve your presence on the platform, but start with these three:
2) Get moving with Vimeo. You know that video and other multimedia are essential in today’s publishing strategies. Sure, it was YouTube that took the world by storm, but Vimeo is setting itself apart. The platform just partnered with publishers, The Atlantic, CBS Interactive and The Enthusiast Network to sell on-demand videos on their sites, and earn a piece of the pie. With over 55 million monthly visitors and more than 50,000 titles, Vimeo is not one to ignore, especially with proven dedication to staying ahead of the technological evolution.
3 Perks of Vimeo
We’re operating under the assumption that a lot of publishers don’t know much about Vimeo. If you do one thing this year, take time to get to know the platform. A few of the perks:
3) Slideshare it. Slideshare is owned by LinkedIn, so technically, if you dive deeper into LinkedIn, you may find yourself using Slideshare by default. But, don’t wait for that. Be proactive about Slideshare, because it’s proving itself as the definitive way to share professional presentations, infographics, documents, videos, webinars, etc. Essentially, it’s a great way to support your shift to a digital-first strategy.
After taking time to understand this trio, make sure your content management systems allows you to interface seamlessly with each of them—and start experimenting!
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.