We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement.
It’s only natural that the New York Times is met with slightly more intense scrutiny on the heels of their innovation report going public. And it’s no surprise that some of that scrutiny is focused on social media practices.
Buzzfeed recently called The Times out for their Twitter graveyard—where some senior editors and writers have accounts set up but don’t use them. The Times has argued that just because certain members of their staff don’t interact on Twitter or respond to tweets doesn’t mean they aren’t listening. They are using them, it seems. But, as Matthew Ingram on Gigaom asks: are they engaging?
It’s a worthwhile question and it’s a good reminder to all publishers. As readers increasingly depend on social media for news, your social media strategy should focus on how to engage on relevant social networks, not on how many networks you are “on.” Let’s review the basic rules for social engagement:
Okay, but what about when we are on the platform?
The point? Engagement is about showing up, not just being there.
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