. . . You were supposed to have changed that lightbulb last week!
When was the last time a colleague made you laugh?
Take a look at your inbox. Out of 20 emails, which will you actually open? What compels you to do so?
It’s no secret: funny stuff sticks. You probably remember the last good joke you heard. You’ll probably also open that email with the odd or quirky subject line. Yet, BtoB publishers are not well-known for capitalizing on humor. Maybe we worry about offending our readers. Maybe we are just really focused on delivering useful information. Both of these reasons are valid. But, it’s okay to be funny. Here are a few reasons why:
Take this Ikea ad for instance. Not only does it poke fun at the high-tech world we live in, it also makes a compelling argument for the survival of print. It’s a great example of how humor, when well-written and presented, can help bring a well-known brand closer to legendary.
It’s natural for us to be inspired by funny content and to want to emulate it, but it’s also intimidating, so start with a few simple tips:
Now go be funny.
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