You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?
About The Data Gap
It’s great, of course, to know what types of data you have about your audience and prospective customers and how to leverage them, but it’s just as important to know where you need more information. Enter, the data gap. Data gaps are simply important pieces of information missing in your sales and marketing plan that could deepen your knowledge about your current customers, prospects, your industry and market and yes, your competition. Data gaps make it difficult to develop an intact sales funnel that can be clearly linked to revenue.
Specifically, data gaps, when filled, can reveal insights like:
And just as important, you will glean a clear ROI from your efforts. It’s about developing highly responsive segmentation and lead nurturing. Having a high quality database can improve lead conversion by up to 260%. Yet, many BtoB marketers don’t even know what quality of data they have.
How Do We Address Data Gaps?
Think of of it this way: data is the foundation for your sales and marketing efforts, investing in a sound foundation ensures you won't find yourself with your fingers pressed up against the cracks.
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.