With all the focus on audience behavior in online media, it’s exciting that we have a variety of tools at our fingertips for learning more about how people behave online, and more specifically how we can better engage our audiences. But, how do we do that—once we have that information, how can we best put it to work for us? Let’s start by looking at overall trends in audience behavior, across the Web.
3 Key Characteristics
For starters, keep in mind 3 common qualities that can be applied to the majority of online consumers. They (or we):
How are publishers responding?
A little more about quality of content:
Another new term, Reader Attention, as measured by time on site, is a huge indicator of audience behavior and Time.com presents several interesting insights for publishers. Ironically, simply paying attention to our own behavior would offer insights into engagement:
Again, this analysis tells us that quality content motivates reader engagement — no matter how they get there.
Of course, it’s important to focus your tactics based on the type of audience your advertisers seek.
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