8 Steps for Selecting a SaaS Provider, Part II
With the coming year's goals in front of you, there is a possibility that you are looking for a new partnership to
8 Steps for Selecting a SaaS Provider, Part I.
Is 2014 the year that you want to take your website to another level? If that’s the case, it’s important that you select a vendor who aligns with your objectives
Sink or Swim? 4 Reasons Why Responsive Design Will Make the Difference in 2014
With 2014 upon us, you’re probably trying to think of ways to turn those goals you set at the end of last year into reality. First thing’s first: if you aren̵
4 Steps to Grow Your Business This Year
If you’re like most BtoB Publishers, you’ve probably got a list of goals for 2014 on your desk right now. The question is: are you set up to achieve those goals?&
10 Steps to eNewsletter ROI
As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.
Editorial Efficiencies: Add Value, Not Work
How far along are we really in adopting a digital workflow to maximize efficiencies AND, most importantly, deliver compelling, useful, relevant and engaging content?
Three Ways to Increase Value for Advertisers
Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.
Mobile Traffic Up 45% For Cyber Monday: Why Should BtoB Publishers Care?
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier
10 Tips for Social Media Success, Part III
Let’s get into some of the nitty-gritty of social media with a few specific tactics to achieve greater engagement.
10 Tips for Social Media Success, Part II
The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.
10 Proven Tips for Social Media Success, Today (Part 1)
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next
The BtoB Experience, Part II
We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’
The BtoB Experience: Power of Engagement
These days, what you do is probably a lot more than content management. It’s about giving your customers a complete experience that lifts them up and inspires the
Turning Audience Data Into Revenue
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring
The Promise of Audience Behavior Data
A central function of an enterprise publishing system is the ability to correlate content with reader behavior. Simple conc
Social Sharing: Targeted Potential
If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”
A Publisher’s Primer: Native Ads
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is
BtoB Publishers' Best Practice: No Comment?
The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to
Five Advantages of Integrating with Your Email Service Provider
Integration with an email service provider can help publishers get more value from their data—and their content management system.
How Integrations Increase the Value of Audience Data
There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear tha
Standardizing Audience Data for Tablet Use
Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a co
Seven Content Models for Successful Commerce, Part II
Four more examples of how publishers are successfully integrating content and eCommerce.
Seven Content Models for Successful Commerce
Seven examples of how publishers can build the bridge form content to eCommerce.
Four Ways to Target Your Customers’ Personas Using Audience Data
Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer p
Lead Generation Series: Seven Ways to Leverage the Power of Pinterest
Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behin
Find the Money, Part I
Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world.
BtoB Media Thriving: Acquisitions of Legendary Media Publications Only Tell Part of the Story
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing ind
A Publisher’s Dilemma: To Tablet or Not To Tablet?
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation t
Audience Data = Monetization
There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization.
Digital Editions: Still Relevant to Your Content Marketing Strategy? Part II.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what pub
Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.
It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, pu
Content Marketing Offers Multiple Options: How BrandVoice is Making Money
As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.
Five Things Publishers Can Learn from Wanelo
What’s Wanelo, you ask? Short answer: It’s social commerce.
Three Steps to Better Content Marketing
You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?
A Case for Metering
If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al
Five Ways to Improve Audience Engagement
When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content, the longer visitors stick around, the more they are likel
Considering Open Source Software for Your Website? Part II
Here are five more questions to consider when you a
Considering Open Source Software for Your Website? Ask These 10 Questions First.
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money,
Why Publishers Should Keep an Eye on Tumblr
There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.
New York Times Revenue Strategies Worth Watching
The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher?
For B2B Publishers, “Big Data” = Deep Data
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts
Video Content Marketing: Seven Tips for Success
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of ma
You Say Data, I Say BIG Data
As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sha
LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy . . . And Then Some
With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into thei
Why Email Marketing is Still Alive and Well
As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the bala
Key Tactics for Using Facebook in Your Lead Gen Strategy
This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, genera
7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II
How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter? Many publishers are doing just t
Do You Need to be a Publisher and a Tech Company? Three Questions to Help You Decide.
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology co
Is Your Paywall Up to Snuff?
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting t
How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online a