Four Reasons Your Readers Will Love Behaviorally-Targeted Content
We’ve been talking about how behavior-based content can drive revenue and incr
4 Reasons Publishers Love Behaviorally-Targeted Content
Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.
SEO in 2014: 4 Tips for Publishers
You’ve probably heard a bit of buzz around SEO lately. Or maybe it̵
Four Key Tactics for Success with Native Advertising
Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends.
Best Practices: How to Get the Most from Your Enterprise Publishing System, Part II
Are you making the most of your EPS? Here are a few more ways to find out if you are leveraging its greatest potential.
Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I
Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck.
Why You Should Think of Your Website as a Publishing Ecosystem
Yes, this column is about online publishing best practices. But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even
How to Transform Your Editorial Department into a Profit Center, continued . . .
It’s refreshing to think of your editorial department as a profit center. Let’s discuss how an EPS can help you make more money.
How To Transform Your Editorial Department into a Profit Center
You know there are steps you can take to increase efficiencies in your Editorial Department. An Enterprise Publishing System will take you a step or many steps further, transforming Editori
Your Checklist for Selecting a SaaS Enterprise Publishing System, Part II
As part of our ongoing Buyers Guide for Publishing Systems, here’s the rest of the checklist you can use to compare systems and providers, to prepare for product demos,
Your Checklist for Selecting a SaaS Publishing System
For many publishers, this year is the right time to update and upgrade their website and underlying publishing systems as part of an overall plan to spend less and make more
8 Steps for Selecting a SaaS Provider, Part II
With the coming year's goals in front of you, there is a possibility that you are looking for a new partnership to
8 Steps for Selecting a SaaS Provider, Part I.
Is 2014 the year that you want to take your website to another level? If that’s the case, it’s important that you select a vendor who aligns with your objectives
Sink or Swim? 4 Reasons Why Responsive Design Will Make the Difference in 2014
With 2014 upon us, you’re probably trying to think of ways to turn those goals you set at the end of last year into reality. First thing’s first: if you aren̵
4 Steps to Grow Your Business This Year
If you’re like most BtoB Publishers, you’ve probably got a list of goals for 2014 on your desk right now. The question is: are you set up to achieve those goals?&
10 Steps to eNewsletter ROI
As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.
Editorial Efficiencies: Add Value, Not Work
How far along are we really in adopting a digital workflow to maximize efficiencies AND, most importantly, deliver compelling, useful, relevant and engaging content?
Three Ways to Increase Value for Advertisers
Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.
Mobile Traffic Up 45% For Cyber Monday: Why Should BtoB Publishers Care?
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier
10 Tips for Social Media Success, Part III
Let’s get into some of the nitty-gritty of social media with a few specific tactics to achieve greater engagement.
10 Tips for Social Media Success, Part II
The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.
10 Proven Tips for Social Media Success, Today (Part 1)
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next
The BtoB Experience, Part II
We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’
The BtoB Experience: Power of Engagement
These days, what you do is probably a lot more than content management. It’s about giving your customers a complete experience that lifts them up and inspires the
Turning Audience Data Into Revenue
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring
The Promise of Audience Behavior Data
A central function of an enterprise publishing system is the ability to correlate content with reader behavior. Simple conc
Social Sharing: Targeted Potential
If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”
A Publisher’s Primer: Native Ads
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is
BtoB Publishers' Best Practice: No Comment?
The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to
Five Advantages of Integrating with Your Email Service Provider
Integration with an email service provider can help publishers get more value from their data—and their content management system.
How Integrations Increase the Value of Audience Data
There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear tha
Standardizing Audience Data for Tablet Use
Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a co
Seven Content Models for Successful Commerce, Part II
Four more examples of how publishers are successfully integrating content and eCommerce.
Seven Content Models for Successful Commerce
Seven examples of how publishers can build the bridge form content to eCommerce.
Four Ways to Target Your Customers’ Personas Using Audience Data
Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer p
Lead Generation Series: Seven Ways to Leverage the Power of Pinterest
Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behin
Find the Money, Part I
Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world.
BtoB Media Thriving: Acquisitions of Legendary Media Publications Only Tell Part of the Story
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing ind
A Publisher’s Dilemma: To Tablet or Not To Tablet?
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation t
Audience Data = Monetization
There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization.
Digital Editions: Still Relevant to Your Content Marketing Strategy? Part II.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what pub
Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.
It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, pu
Content Marketing Offers Multiple Options: How BrandVoice is Making Money
As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.
Five Things Publishers Can Learn from Wanelo
What’s Wanelo, you ask? Short answer: It’s social commerce.
Three Steps to Better Content Marketing
You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?
A Case for Metering
If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al
Five Ways to Improve Audience Engagement
When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content, the longer visitors stick around, the more they are likel
Considering Open Source Software for Your Website? Part II
Here are five more questions to consider when you a
Considering Open Source Software for Your Website? Ask These 10 Questions First.
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money,
Why Publishers Should Keep an Eye on Tumblr
There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.