Are you signing up enough new readers?
Leverage traffic for more revenue and build brand equity. Create topical and sub-niche newsletters as the market demands. Some may have short and profitable lifespans, while others can become reliable revenue.
You already have the content. Sell sole sponsorships, not multiple ads. If you cover the security market, there are advertisers who’d love talking to those just interested in cameras and video. Follow your ad-trend clusters and launch the matching sub-niche newsletter.
ePublishing clients have the advantage. Since putting out each newsletter edition takes less than 15 minutes, the sponsorship dollars can fall to your bottom line. Efficient editorial collaborative tools make this a breeze. Let us help you get out more newsletters.
As you look to help your market survive and thrive, help yourself as well. Ask us how the Reader Intelligence CDP can transform your marketing.