Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. Why? Because if you can’t maximize the efficiency of how you create content, you will be hard-pressed to keep up. Digital publishing is fast-paced and ever changing. When you have a strong, adaptable foundation for developing and publishing content, you can focus on reaching and engaging your audience with relevant content—wherever and however they like to do that.
Do you have the ingredients for an efficient editorial workflow?
Of course, there are more ingredients to stellar editorial efficiency, but these should get you well on your way.