Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. It’s likely that you already know this, but how can your website become the hub of that social community? You want to leverage the power of social media to support your community of readers, but not take them away from the home fires of your website. Where do you start?
One last thing: being social is about knowing your audience—their habits, their preferences, their humor . . . so make sure your website design supports strong, cohesive data collection and analysis capabilities. The more you know, well, the more you know.
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