Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. Touted as the biggest, annual, online shopping event ever, it holds a lot of lessons for any business looking to engage and convert online customers.
This year saw many Black Friday and Cyber Monday deals extended throughout the week. That may have brought more folks out into the stores, but it also encouraged others to shop online and avoid the ensuing insanity.
According to IBM Digital Analytics, sales grew 8.5% in the 24-hour period of Cyber Monday, ensuring its standing as the biggest online shopping day of the year. Amazon took the lead with customers ordering 37 million items from the eCommerce giant—making that day the company’s busiest shopping day of the year, as well. What boosted their success?
“Customers ordered enough upright vacuums that “end-to-end, they would reach 15 times the depth of the Marianas Trench, the deepest point in Earth’s oceans.”
You don’t need to be a BtoC company to reap the benefits of Amazon’s success. You just need to employ these tactics in concert with strong knowledge of your audience.
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