You probably remember when you first heard of web content management (WCM), even if you didn’t call it that at the time. You ran into it the first time you were able to create your own website or blog, or create and publish content, on the Web. It probably felt pretty nifty—and no doubt, you found yourself tingling with all the possibilities it brought to you, as a publisher. That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.
If we’ve learned anything by now, we’ve learned that thinking digital requires a publishing ecosystem that allows publishers to create a multi-faceted, engaging experience for their readers—an experience that gains depth over time and adapts to the dynamic qualities of the online environment. Today, WCM or SAAS Enterprise Publishing is quite a different thing, built onto that original foundation. It leverages an adaptable, scalable platform that supports a variety of features and integrations.
A competitive Enterprise Publishing System (EPS) supports several tactics, including:
So, if you haven’t adjusted your thinking about WCM, perhaps it’s time to do so—because you don’t have to look far to see that its modern rendition is how businesses are setting themselves apart.
A recent Forrester report cites several observations about today’s EPS solutions. Not only do they reinforce a few of the messages coming from the New York Times, but they also remind us of what it means to truly operate in the context of digital publishing. Here are three key observations:
Thinking about updating or purchasing a new EPS? Certainly it makes sense to consider how you'll continue to support print. But you may want to reconsider before doubling down on technology that inhibits growth in areas where your customers are moving - and it's likely they're already there!