We talk a lot about revenue diversity. And you probably know the value of consistently developing multiple sources of revenue to accommodate the changing world of publishing. In fact, a recent survey shows a significant shift coming in the next 5 years:
Right now, print is still the leading revenue stream for publishers, but digital is close behind, followed by events and lists. Yet, down the road, digital will likely overtake print and events will more than double. Launching events is already a priority in the next 12-18 months for up to 40% of respondents surveyed.
If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver, as part of your content strategy. Carl Landau of Niche Media recently shared some practical insight on planning, marketing and hosting your events. He says that successful events come down to three things:
He also shared several tips for making that happen. Here are our five favorites:
Of course, we’re also on the same page with Carl about the event-related activities that tie into your website and CMS—not just because that’s what we do, but because we love to see a revenue strategy executed to its fullest potential. When the pieces work together, revenue opportunities that you may never have realized begin to emerge. Here are a few ways that events tie to the overall strategy:
Now that we’ve got you thinking, when is your next event?
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.