Earlier in the year, we shared a few tips SEO efforts for 2014. Now that the first quarter is over, it’s time to check in again. Let’s look at current key tactics for handling the latest in SEO evolution.
Don’t Sing the Secure Search Blues
Yes, great remorse is expressed by the masses, regarding the loss of certain keyword data in the trend towards secure search (which isn’t exclusive to Google, btw). But SEO experts are a smart lot and while it may not be as easy to acquire data—it’s still quite possible.
o Total Organic Search visitors
o URL Level traffic—see where they land
o Google webmaster tools
o Search rankings
o Google adwords
A dynamic Enterprise Publishing System will help you to manage that data and collect more to help give you a complete picture. Some are enhancing it further by advertising through PPC on Google because they can access the "lost" data that way.
Focus on Content Marketing
We’ve mentioned it before, but it continues to increase in importance: quality content and a strong content marketing strategy will get you far on Google. They continue to reward these efforts in every update.
Your strategy should be mindful of content length and guest blogging.
Surprise! Social Media Plays a Role
Some of the most successful BtoB Marketers are on at least seven networks (and you thought three were a lot to manage). Even though we aren’t sure of direct ROI from social media, there is not a question that it enhances SEO and other marketing efforts.
Again, Google+ and Google Authorship are important in strengthening your SEO. In fact, recent ranking factors confirm this. Make sure you establish Google authorship and link it to your Google+ account. If you haven’t done much with either, now is the time.
Don’t Yawn, Be Responsive
We know, we sound like a broken record. But, responsive design is imperative. If you do one thing this year, go mobile. The mobile audience only continues to grow and if you don’t hit the ground running, it will be hard to keep up. Google is working hard on addressing the challenges that come up with SEO and mobile readers. Watch closely, or find yourself stuck in the mud.
Think about these four areas in the coming weeks and identify one action for each--that way, you'll know you are helping yourself get found, instead of feeling lost.
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