In today’s publishing world, it’s not unusual to see publications bought and sold—at a steady rate. Look back at the beginning of this month, for instance:
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing industry---but these acquisitions are only part of the story.
The truth is, BtoB publishing is thriving. BtoB publishing companies are acquired regularly, often for notable sums, OR they are thriving and growing on their own—frequently integrating and interfacing with news media to create a powerhouse of engaging, revenue-generating content.
Think about Bloomberg BNA as a test case. Bloomberg acquired what was formerly The Bureau of National Affairs, Inc.—a news information company for professionals in business and government—two years ago for nearly $1 billion dollars. Now they are the leading source of legal, regulatory and business information, with a network of more than 2,500 reporters, correspondents and practitioners in the field.
Check out a recent study by ABM, titled: Value of B-to-B. Not only does it reveal the influence of BtoB on the publishing world, it also reveals a significant disconnect that is happening between print and digital trends. A few key highlights:
What does it all mean for you? Publishing is not dying. It’s changing. Employing a savvy, contemporary publishing strategy, focusing on customers and delivering relevant content in context, whether in print, on the web, mobile, digital or other emerging platform is essential.
Making smart decisions such as leveraging an Enterprise Publishing System to simplify processes while adding products and services to suit your changing audience will not only help you grow -- that sense of despair will also fade away.
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.