People like Evernote. The multimedia note-based app has 40 million users worldwide. The company is seeing consistent growth in funding and is valued at $1 billion.

What is it? Whatever you do, don’t get all witty and give it a quick dismissal, by calling it “What-Evernote”. At least a few of your tech-committed writer friends will take offense. Evernote is a cloud-based, note taking and content sharing app that allows the user to track and organize their lives; with notes, photos, links, videos and other web content.  Users record voice reminders, make to do lists and search any of their content, from home or on the move. Evernote works across multiple platforms, the basic version is free and upgrades are accessible—a business model that has proven to win dedicated users. Writers love it for their research; mothers love it for their sanity.

Evernote just announced that it is releasing a business version that will foster stronger sharing and collaboration, so that users can not only sync their personal accounts to business accounts, but also share their content to a centralized company directory.

So, does it help publishers? It could. It is easy to see the potential for increased efficiency here. We know that online publishing has a lot to do with speed, so if your content creators are gathering their thoughts more efficiently, they may be producing more quickly, without compromising quality. They can bring their concepts to the table without actually having to be at the table—which means they can keep gathering information while the editorial process is moving forward.

Evernote could be a great tool for the idea-generating part of your process and a fantastic complement to your full SaaS Content Management Platform—but not a replacement for it. From the user perspective, Evernote could also be another way for people to share your content.

Regardless, make sure your SaaS CMS has the flexibility and scalability to interface with mobile apps like Evernote, as well as the multimedia capability that will complement content sharing with Evernote. And never say Nevernote.