We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.
  • About
    • Why Choose ePublishing
    • Our Partners
    • Jobs @ ePublishing
  • Platform
    • What Is An EPS?
    • Open-source Myth vs Reality
    • Key Features
    • Content Management
    • Community
    • eCommerce
    • Fulfillment Integration Features
    • Workflow
    • Audience Management + Fulfillment Integration
    • Site Search
    • Knowledge Base
  • Products
    • Duet
    • Ellington
    • Reader Intelligence
  • Blog
  • API
  • Demo
  • Contact
Your browser does not support the video tag. We recommend you upgrade your browser. Your browser does not support the video tag. We recommend you upgrade your browser.

The ePublishing Blog

Home » Blogs » The ePublishing Blog » Show Us Your Content: Getting a Grasp on Content Optimization

The ePublishing Blog
The ePublishing Blog RSS FeedRSS

Show Us Your Content: Getting a Grasp on Content Optimization

June 5, 2012
KEYWORDS audience content media mobile SaaS Content Management System SEO SMO

Blog Topics

Ellington Release Notes

Ellington News

Partners & Integration

Publishing Trends

Reader Engagement

Strategy

Success Stories

ePublishing News

Continuum News

Duet News

Reader Intelligence News

It’s easy for things to get complicated when you think about how to get your content in front of your audience. Sometimes it helps to think of it in simpler, tactile terms.

Keep these key components at your fingertips and control is in your hands.

The Thumb = Your Platform.  With a strong SaaS Content Management System, you have an editorial workflow system that gives you the flexibility and scalability you need to grow and change with the market. Without one, you are limited. Just think of what the thumb did for our species. 

The Forefinger = Quality Content. A high ranking on a Google search will only get you so far. People still want quality in their content and that is certainly what keeps them coming back and convinces them to stick with you.  Don’t compromise your content just because people increasingly communicate via sound bite.  Without the forefinger, the thumb can’t grasp nearly as much, or as well. 

The Middle Finger = SEO.  The middle finger gets a bad rap in our culture, but it is the longest finger on the hand—which means it has the greatest reach. Searches are still a predominant method for accessing content. SEO is constantly evolving and we are seeing that search engines constantly improve how they surface relevant and pertinent content. Continually refine your SEO efforts and pay attention to the changing trends—you will extend your reach.

The Ring Finger = SMO.  Social media isn’t just for announcing engagements.  Social Media Optimization is the new marketing science and likes, tweets, pins and shares are influencing audience engagement with your content. Don’t wait to see what happens; engage now.

The Pinkie = Mobile. Remember how the pinkie cried “Wee, Wee, Wee, all the way home”?  Okay, that was the pinkie toe, but the pinkie finger isn’t that much different. These days, folks are doing a lot of running and home is where the tablet is, or the smart phone, or the ipad. . .  The mobile market is only growing and therefore your content needs to adapt to mobile layouts and the mobile reader.

Keep these key components pointing in the right direction and you will have the world of online publishing in the palm of your hand.  

 

 

Drive Revenue. Improve Productivity. Increase Engagement.

Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.

REQUEST A DEMO

Get Started

Sales & Information

We'd like to learn more about your business to tailor a solution to meet your goals.

Please call 312-768-6819 or contact us, and get what you want from a partner who cares – more revenue, better technology, improved workflow and lower costs.

No pressure, just results.

Get Ahead

Consult & Customize

Have a custom feature request, an idea to talk through, or would like a bit more training to get the most out of your ePublishing software? The best SaaS CMS is engineered to be flexible.

Please contact your ePublishing Project Manager directly or through our online project management system.

Get Help

24x7 Service & Support

ePublishing is obsessive about service – and we are always here to take care of you.

If you need immediate help or technical assistance – any time day or night – please visit our online support portal and a support specialist will get back to you within 15 minutes.

312-768-6800 Copyright 2022 ePublishing, Inc. All rights reserved. See A Demo
  • Contact Us
  • Privacy Policy