We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.
  • About
    • Why Choose ePublishing
    • Our Partners
    • Jobs @ ePublishing
  • Platform
    • What Is An EPS?
    • Open-source Myth vs Reality
    • Key Features
    • Content Management
    • Community
    • eCommerce
    • Fulfillment Integration Features
    • Workflow
    • Audience Management + Fulfillment Integration
    • Site Search
    • Knowledge Base
  • Blog
  • API
  • Contact
  • Demo
Your browser does not support the video tag. We recommend you upgrade your browser. Your browser does not support the video tag. We recommend you upgrade your browser.

The ePublishing Blog

Home » Blogs » The ePublishing Blog » Be Your Own Audience

The ePublishing Blog
The ePublishing Blog RSS FeedRSS

Be Your Own Audience

April 27, 2012
KEYWORDS audience Content Management load-time online publishing

Blog Topics

Partners & Integration

Publishing Trends

Reader Engagement

Strategy

Success Stories

ePublishing News

Continuum News

Duet News

Reader Intelligence News

In the online publishing world, we spend a lot of time trying to learn about our readers and exploring new ways to create the content they are looking for. We also try to make it as easy as possible for them to find that content, along with content they didn’t even know they were looking for. It’s easy to forget that we are consumers too and we have valuable insight into what works for the people we are trying to reach.  After all, we have interests and preferences in common with them. Our emotional intelligence can be used to enhance our business intelligence.

We’ve talked about the importance of having a Web Content Management Platform that gives you the control to modify your site in response to user behavior supported by A/B testing. But we often talk about it only from a behind the scenes perspective. Drawing on the customer’s actual experience is also important. 

Take the time to be your own customer. Research, shop and purchase your own products online and find out if you fit your own bill.

  • How’s your website load-time?
  • Is it easy to compare your products with the competition?
  • Do you make real people readily available to assist via phone or chat, and do they have strong customer service skills—with the ability to under-promise and over-deliver?
  • Is the payment process smooth, secure and simple?
  • Is overall communication accurate, timely and then above and beyond?
  • Were you not just satisfied, but impressed at the end of the process?
  • Did something positive entice you to return, sooner rather than later?

Ask yourself these questions, and then ask yourself the questions that will reveal the stones in your foundation.

Do you foster a working experience that nurtures your co-workers or employees as well as you nurture your clients?  It’s not a coincidence that healthy working environments result in excellent customer service.

Do you choose to work with partners who also believe in a balanced and healthy working relationship? If not, it may be time to re-evaluate who you want to collaborate with.

Does your content capture who you are? People are still highly social beings and they still crave authentic contact. They look for you in every aspect of your business. Make sure they can see you clearly.

Just because we live in an online world, does not mean that our own programming is no longer relevant. In fact, it’s more relevant than ever.

Engaging Your Readers

Drive Revenue. Improve Productivity. Increase Engagement.

Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.

REQUEST A DEMO

Get Started

Sales & Information

We'd like to learn more about your business to tailor a solution to meet your goals.

Please call 312-768-6819 or contact us, and get what you want from a partner who cares – more revenue, better technology, improved workflow and lower costs.

No pressure, just results.

Get Ahead

Consult & Customize

Have a custom feature request, an idea to talk through, or would like a bit more training to get the most out of your ePublishing software? The best SaaS CMS is engineered to be flexible.

Please contact your ePublishing Project Manager directly or through our online project management system.

Get Help

24x7 Service & Support

ePublishing is obsessive about service – and we are always here to take care of you.

If you need immediate help or technical assistance – any time day or night – please visit our online support portal and a support specialist will get back to you within 15 minutes.

312-768-6800 Copyright 2021 ePublishing, Inc. All rights reserved. See A Demo
  • Privacy Policy
  • Contact Us