In the past, Blogs had an undeserved reputation as a haven for opinion with marginal relevance/use for business publishers. Publishers experimenting with blogs, or creating a separate site to protect their brand are missing an opportunity to benefit from a well-rounded content strategy.
Why should publishers add blogs?
What steps make blogs a winning tactic?
Blog tools are a standard feature of the ePublishing platform. See them in action on IBJ.com/blogs
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