Monday, August 24, 2020
Remember when we were all worried about GDPR? That was so yesterday – not the compliance part, that you still need to pay attention to.
This week California has finalized new privacy laws, the California Consumer Privacy Act (CCPA), that you will need to comply with. In most industries, with California’s outsized population and commerce, as they go, so goes the rest of the United States. Other states are already considering new regulations.
With the world preoccupied by the pandemic crisis, some publishers have taken their eye off the ball. Now is time to be certain you have taken steps to avoid triggering penalties from the most significant new privacy law.
ePublishing clients have the advantage. We act as your publishing partner. Hundreds of publications, associations, event and business information companies rely on us to worry about what they need to be aware of.
ePublishing developed an easy, powerful solution that super-powers our clients’ privacy protections. We added functionality that will remove the tracking cookies that ePublishing has control over for users who deny; it will continue to allow cookies to be created for users who have either taken no action or have accepted.
Want to find out how to take advantage of the new restrictions? Ask us how ePublishing and our Reader Intelligence platform can let you sell advertising products CCPA restricts others from offering.