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ePublishing Blog

Social Media is a Wild Animal. Don’t Let that Scare You.

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

Why Integrations Mean Better Relationships and Four Tips for Getting There

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

BtoB Humor: 5 Ways to Make It Work

How many senior editors does it take to change a lightbulb?

Reader Engagement: 4 Tactics That Give You More

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

12% Traffic Growth: Why You Should Give Infographics a Try

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization.