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ePublishing Blog

Instagram: 16 Best Practices for BtoB Publishers, Continued

In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:

Instagram: 16 Best Practices for BtoB Publishers

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform. 

LinkedIn Engagement: 6 Best Practices for BtoB Publishers

LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.

User Management for Editorial Workflow

A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.

Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

7 Keys to a Buyers' Guide that Works

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.