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ePublishing Blog

Will Digital Publishers Go Website-Free?

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

Time Inc.: Lessons in Digital Transformation

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

Social Media is a Wild Animal. Don’t Let that Scare You.

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

Why Integrations Mean Better Relationships and Four Tips for Getting There

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

BtoB Humor: 5 Ways to Make It Work

How many senior editors does it take to change a lightbulb?

Reader Engagement: 4 Tactics That Give You More

Let’s face it: measuring what your readers are doing is not an exact science . . . yet.