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ePublishing Blog

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

BYOD: Four Best Practices for Publishers

Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything . . . 

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incentives for editors and advertisors.

5 Qualities That Make a Good Reader Experience

Without a good reader experience, we don’t have readers to build relationships with.